With that one deal, Polaris instantly became a player in the Jeep and truck accessories store business. Polaris Industries hopes to roar into the retail sector the same way it entered the motorcycle industry a few years ago.Ī manufacturer of off-road four-wheelers, snowmobiles and motorcycles, Medina-based Polaris has traditionally left the selling of products to a network of independent dealers.īut that changed in November, with the $665 million acquisition of Transamerican Auto Parts (TAP).
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